Café Rouge, Belu, and the planet

Café Rouge has been selling Belu, the UK’s most ethical water brand, since 2008. 100% carbon neutral, Belu is the only water brand certified to PAS 2060 standard. It comes in the lightest-weight clear ethical glass mineral water bottles. 

Serving Belu our carbon emissions down. Belu saves us the equivalent of a year’s emissions created by nearly 12 ½ adults - that’s more than the average music festival.

Belu gives its profits to WaterAid, the clean water charity. Thanks to partners like Café Rouge, WaterAid has so far received £614,326 from Belu. It costs £15 to transform someone’s life through access to clean water, hygiene education and sanitation. So Belu, aided by partners like us, has helped transform the lives of over 40,000 of the world’s poorest people. 

More about Belu

Almost two fifths of the world's population - 2.5 billion people - don’t have access to adequate sanitation, and roughly one in ten – nearly 770 million - don’t have access to clean water. 

Money raised through Belu goes to WaterAid projects like this bio-gas café in Ethiopia. It’s a sustainable community initiative that generates income for the 25 women who run it. They cook and serve vegetarian food to the community, and manage the toilets that customers pay to use. 

Ayelech Hailu takes pride in the café that provides her with the work and money she needs to feed and clothe her family.